Privacy Policy

Who we are

This website is operated by LuxLine, a private transfer and tour company based in Baku, Azerbaijan. LuxLine decides how the personal data described in this policy is used.

You can reach us at lux.express.company@gmail.com, or by phone or WhatsApp at +994 55 740 21 89 and +994 50 274 31 23. This policy is governed by the laws of the Republic of Azerbaijan.

What we collect when you book or contact us

When you book a transfer or tour we collect your name, email address and phone number, the flight number for airport pickups, the trip details (service type, route or tour, pickup and dropoff addresses, date and time, vehicle category and price) and any notes you add, such as luggage or child seats.

When you use the contact form we collect your name, email address, phone number, the subject and your message. The message is stored in our system and forwarded to our staff through Telegram so that we can answer quickly. If you write to us by email or WhatsApp, we receive the details you send there.

We use this data to answer you, to confirm and carry out your booking, and to keep the records required for accounting. We do not sell your personal data.

Website analytics (first-party)

We run our own analytics to understand how the website is used and to improve it. Our script stores a random visitor identifier and a session identifier in your browser's local storage (lx_vid, lx_sid and lx_sid_at) and a booking attempt identifier in session storage. These are not cookies, and our analytics script does not set any cookies.

For each visit we record the pages you view, the time spent on each page and how far you scroll, clicks on WhatsApp, phone and booking buttons, technical errors on the page with personal details removed, your device type, browser, operating system, screen size and language, the page that referred you, and campaign parameters in the link you followed (such as utm, gclid and fbclid).

We derive an approximate location (country, region and city) from your IP address and store only a salted one-way hash of the IP address. Your full IP address is used transiently, to limit request rates against abuse (kept for up to 60 seconds) and to derive that approximate location, and it is not stored in our analytics database.

This data is used only by LuxLine staff to run and improve the website and our service. It is not sold and is not used to make automated decisions about you.

Unfinished booking forms

While you fill in the booking form, the trip details you enter (service type, route or tour, pickup and dropoff addresses, date, vehicle and price) and any name, email address or phone number you type are saved, even before you press the submit button.

We keep them so that, if a booking is left unfinished, for example because something went wrong while submitting, we can contact you and help you complete it. Contact details and addresses saved from booking forms are deleted 30 days after the form was last used. If you do not want us to contact you about an unfinished booking, tell us and we will delete them sooner.

Google Analytics and Google Ads

We also use Google Analytics (GA4), a service of Google, to measure visits to the website. Google Analytics sets its own cookies and receives information such as the pages you view, device and browser details and your IP address. Google processes this data under its own privacy policy at policies.google.com/privacy.

We use Google Ads conversion tags to measure whether our advertisements lead to bookings, contact messages, WhatsApp chats or calls. When you submit a booking, the email address and phone number you entered are hashed in your browser and sent to Google Ads so it can match the booking to the ad you clicked (enhanced conversions). Google cannot read the hashed values back. These tags work through Google cookies, including _gcl_aw.

You can limit this by blocking or deleting cookies in your browser settings, or by installing the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.

How long we keep data

Bookings, including the passenger details in them, are kept for as long as we need them for accounting, tax and legal purposes.

Analytics events, and analytics sessions that did not lead to a booking, are deleted after 180 days. Contact details and addresses saved from unfinished booking forms are deleted after 30 days. Contact form messages are kept for as long as we need them to handle your request.

Who we share data with

Drivers: the driver assigned to your trip receives the passenger name, phone number, flight number and trip details needed to carry out the ride.

Partner platforms: if you booked through one of our partner platforms, such as ETG or Intui, we exchange the booking information with that platform. We do not send them data from bookings made directly with us.

Service providers: booking and contact notifications are sent to our staff through Telegram; Google provides Google Analytics and Google Ads as described above; the website is hosted by Hetzner in Germany and served through Cloudflare.

We may also disclose data when the law requires it. We do not sell your personal data to anyone.

Your rights

You can ask us to tell you what personal data we hold about you, to correct it, or to delete it, and you can ask us not to contact you about an unfinished booking. Send your request to lux.express.company@gmail.com.

We may need to keep some booking data where the law requires it, for example for accounting. You can also clear the analytics identifiers at any time by clearing your browser's site data for luxline.az.

Children

Our website is not intended for children, and bookings must be made by an adult. We do not knowingly collect personal data from children. Information about children travelling, such as the need for a child seat, is provided by the adult who makes the booking.

Security

The website is served over an encrypted connection (HTTPS), access to booking and analytics data is limited to authorised LuxLine staff, and IP addresses are stored only as a salted hash. No method of transmission or storage is completely secure, but we work to protect your data and fix problems promptly.

Changes to this policy

We may update this policy when our services or the law change. The date at the top of this page shows when it was last updated. Please check this page from time to time.

Contact

For any question about this policy or your personal data, contact LuxLine, Baku, Azerbaijan: email lux.express.company@gmail.com, phone or WhatsApp +994 55 740 21 89 or +994 50 274 31 23.